Earn by championing heritage breed conservation
Refer buyers and sellers to HoofnHorn and earn a share of our closing fee on every sale your referrals complete. One published rate, and a breeder you bring in earns for you for a full year.
The marketplace opens on October 22. The program opens with it, and applications run through your HoofnHorn account. Send an inquiry now and we will come to you before it goes live.
Who is this for?
The program is open to anyone with an audience of buyers or a network of breeders. Approval is required but the bar is reasonable.
Influencers and content creators
FarmTok creators, homesteading bloggers, and rural lifestyle voices who want to monetize their audience around livestock and conservation.
Breeders with waitlists
Working breeders with established buyer waitlists who want to capture incremental revenue when buyers transact on HoofnHorn.
Breed associations and registries
Conservation organizations and breed associations whose members want a marketplace built around heritage genetics.
Working breeder or breed association? Apply and mention your operation: a real person reads every application and will follow up.
How it works
Four steps from application to payout.
- Apply Submit your application. Most are reviewed within 48 hours. We look at your audience, content quality, and fit with the heritage breed community.
- Get your link You will receive a unique referral link and code to share with your audience: in your bio, posts, emails, or wherever your followers find you.
- Earn on every sale When someone you referred buys or sells on HoofnHorn, you earn a share of the closing fee we collect on that sale: 20% on a seller referral, 10% on a buyer referral. Seller referrals keep earning for 12 months.
- Get paid Payouts are processed monthly via Stripe Connect once your balance exceeds $100. Commissions are held for 60 days after the original sale.
What you earn
One rate for everyone in the program. No tiers to climb, no volume targets, and it starts on your first referral.
- 20% Seller referrals Of the closing fee on every sale a breeder you referred completes, for 12 months.
- 10% Buyer referrals Of the closing fee on every auction a buyer you referred wins and pays for.
Both rates are a share of the closing fee HoofnHorn collects on the sale, never of the animal's sale price. That fee varies by seller, so your share follows what we actually collect. Seller referrals earn for 12 months from the day the seller creates their account. Commissions are held for 60 days after the sale before becoming eligible for payout.
Why this program is different
Heritage breed livestock is a category with no dominant marketplace. That matters for your earnings.
No livestock platform offers anything like this
You would be among the first to monetize the conservation breed marketplace through performance partnerships. There is no established affiliate playing field to compete on.
High-value transactions
Heritage breed animals sell for thousands of dollars, and the closing fee scales with the sale price. Your commission on a single sale is meaningful.
Long-tail seller revenue
When you bring a breeder on board, you earn from every auction they run for a year. One good seller referral can pay out repeatedly without additional effort.
Aligned with mission
Every transaction on HoofnHorn supports the conservation of rare and heritage breeds. The program is built for people who already care about this work.
Frequently asked questions
Who can join?
Anyone with an audience or buyer network. Approval is required but the bar is reasonable: we are looking for people who can authentically reach buyers or breeders, not for follower counts.
How much can I earn?
It comes down to volume. You earn 20% of the closing fee on every sale a referred seller completes and 10% on every auction a referred buyer wins, and heritage breed animals sell for thousands of dollars. Some sellers pay a reduced fee, so your share follows the fee we actually collect.
Do I earn on my own auctions if I refer my buyers?
Yes. If you sell on HoofnHorn and bring your waitlist buyers onto the platform, you earn your buyer-referral share of the closing fee when they win auctions, including yours. The only thing blocked is referring yourself: your own account cannot be your referral.
When do I get paid?
Monthly via Stripe Connect, once your balance exceeds $100. Commissions are held for 60 days after the original sale to allow for dispute resolution.
Are commissions for one transaction or recurring?
Buyer referrals earn on every auction that buyer wins, with no time limit. Seller referrals earn on every sale for 12 months from the day the seller creates their account.
Do the people I refer get anything?
Yes. Anyone who creates an account through your link or code gets a welcome offer on their first sale or purchase. Your dashboard shows the current offer, and you may share it exactly as it appears there.
Can breed associations participate?
Yes. We work directly with breed registries on custom terms. Apply and mention your organization in the application.
What about taxes?
You are responsible for reporting affiliate income. Stripe Connect issues 1099s for US affiliates earning over $600 per year.
Ready to start earning?
Applications take a few minutes and run through your HoofnHorn account, which does not exist yet. Send us an inquiry now and we will come to you the day the program opens.
What you send goes to a person at HoofnHorn and nowhere else. See the privacy policy.