Why we are building it
A heritage breeder's buyers are rarely in the same county. Today that leaves two options: a classified ad and a stranger's phone number, or a sale barn that prices a Milking Devon against commercial beef. Neither finds the person who came looking for that breed, and neither tells anyone what the animal is actually worth.
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Reach the buyer, not the nearest buyer
An auction that runs online puts your animal in front of the people who wanted that breed, wherever they farm. Rarity is worth something when the right person can see it.
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What you bid is what you pay
No premium added at the hammer. The seller pays a closing fee only when the animal sells, and we never handle the purchase price: that stays between the buyer and the breeder.
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Trust that is checked, not claimed
Breeders verify their farm. Papers, pedigree and conservation status sit on the listing itself. Every finished sale keeps its price on the record, so the next person is not guessing.
Bring us breeders, and earn on what they sell
If you write about heritage breeds or run a community that trusts you, the affiliate program pays you a share of our closing fee on every sale you set in motion. One published rate, no tiers, and it never comes out of what the breeder is paid for the animal.
Tell us you are interested
We will email you once when it opens. Not a newsletter, and we will not pass your address to anyone.